UNIT 2

MAMMA MIA  One of the main reasons for radio advertising is to sell products obviously e.g. food, drinks, new movies etc. Another reason for radio advertising is for the radio station to earn money since they would get money if they out an advert up so they need money to continue radio stations otherwise they would be more radio stations. Westinghouse in Pittsburgh, Pennsylvania became the first USA commercial broadcasting station to be licsened when it was granted the call letters from KDKA (radio station). In this assignment I will be analysing one radio advertisement. The radio ad I will be looking at is Mamma Mia which was released in 2017. The message of the radio ad is that the narrator is letting people know that there is a new movie out and that it is near a cinema near them which means they can go see it whenever. Mamma Mia is an entertainment/factual radio commercial as it includes music from the movie mamma Mia which makes the society want to listen more. From 0.0

Q1. List 3 purposes of commercial radio         Making money         Advertising         Freebies Q2. Name two regulators and specify what they do         ASA -They can take down adverts that are unsuitable or watershed it which means air it after 9                   pm.         Radio centre- They regulate the scripts and put it on air. Q3. Name 3 styles of radio advert        Shock        Pun       Q4. Specify 3 persuasive techniques used in radio        Slogan        Stereotype                     

1. Physiological needs : food, drink sleep, relief 2. Safety needs security - protection 3. Love and belonging needs - friends, family part of a group.  4. Self - esteem needs - respect, confidence, self worth etc.  5. Self actualisation - fulfil ones potential, discover your truth produce order + justice in your life 6.