UNIT 2

MAMMA MIA  One of the main reasons for radio advertising is to sell products obviously e.g. food, drinks, new movies etc. Another reason for radio advertising is for the radio station to earn money since they would get money if they out an advert up so they need money to continue radio stations otherwise they would be more radio stations. Westinghouse in Pittsburgh, Pennsylvania became the first USA commercial broadcasting station to be licsened when it was granted the call letters from KDKA (radio station). In this assignment I will be analysing one radio advertisement. The radio ad I will be looking at is Mamma Mia which was released in 2017. The message of the radio ad is that the narrator is letting people know that there is a new movie out and that it is near a cinema near them which means they can go see it whenever. Mamma Mia is an entertainment/factual radio commercial as it includes music from the movie mamma Mia which makes the society want to listen more. From...

Q1. List 3 purposes of commercial radio         Making money         Advertising         Freebies Q2. Name two regulators and specify what they do         ASA -They can take down adverts that are unsuitable or watershed it which means air it after 9                   pm.         Radio centre- They regulate the scripts and put it on air. Q3. Name 3 styles of radio advert        Shock        Pun       Q4. Specify 3 persuasive techniques used in radio        Slogan        Stereotype                     

1. Physiological needs : food, drink sleep, relief 2. Safety needs security - protection 3. Love and belonging needs - friends, family part of a group.  4. Self - esteem needs - respect, confidence, self worth etc.  5. Self actualisation - fulfil ones potential, discover your truth produce order + justice in your life 6. 

 TASK 8 DATA ANALYSIS My first pie chart displays that most people like horror genre and that hardly anyone likes romance amongst the people I asked. This makes me want to create a magazine to associate with the genre horror.  My second pie chart displays that most people would want gnarly colour as a front cover to a film magazine and would captivate more people but title and other effects attracts them too, not just colour so I have to be familiar with that too.  My third pie chart displays that repeatedly romance is not really popular amidst the people that I asked and again horror is a big hit once again.  My fourth pie chart displays that most people watch movies nearly everyday or often as they are balanced in percentages and 20% of people that I asked dot often watch movies but what I can gather from this information is that more than half the people do watch movies often or nearly...

 TASK 2 Purpose of my magazine cover.  The purpose was to let people know horror movies aren't really that bad and can be quite interesting. It is my favourite genre and one of my favourite movies so thats why I chose IT and horror themed. I hope it does inspire some people. Horror was also the most liked genre so that's why I based it on a horror movie. 

 TASK 3  magazine cover

 TASK 9 QUESTIONNAIRE! 1.) What type of genres do you like? Horror   (_) Comedy ( _) Adventure (_)   Romance (_) Sci-fi (_) Thriller (_) Action (_) International (_) Other (_________) 2.) What attracts you on the front cover ? Title (_) Colour  (_)  Other (_________) 3.) What type of genres do you not like? Horror (_) Comedy (_) Adventure (_) Romance (_) Sci-fi (_) Thriller (_) Action (_) International (_) Other (_________) 4.) How often do you watch movies? Often (_) Not that often (_) Never (_) Nearly everyday (_) Other (__________) 5.) What do you like about the horror genre? Goriness (_) Special effects (_) Plot (_) Cast (_) Other (__________) 6.) Where do you normally watch movies?  Netflix (_) Online (_) Television (_) DVD (_) Amazon Prime (_) NowTV (_) Crackle (_) Apple TV (_) YouTube (_) Other (__________) 7.) How much would you buy a magazine for?...